How much are you spending on advertising?  Do you think you could be doing better?  If you’re like me, you have had advertising campaigns that left you thinking that you got a very low return on investment and not much publicity.  When I think of a standard ad campaign, I usually think of the time frame in terms of days, weeks, and maybe months. What would you think about a campaign that would still be running a year from now with no additional investment?  Let me introduce you to a truly unique advertising campaign idea.

If you market locally, some of your goals probably include maintaining visibility and establishing yourself as a leader in your community.  Here comes the “meat” of my advertising plan.  A standard 11 ounce ceramic mug has an area about 8″ x 3″ that can accommodate images and logos.  According to my calculations, that would be enough space for up to four small advertising spots.

An 11 ounce mug can fit up to four ads

Your first plan of action would be to find local “mom and pop” restaurants, diners, and coffee shops that would be willing (and happy!) to accept one or two cases of free coffee mugs to use at their tables.  Next, find other local businesses to purchase ad space on these mugs.  One of my 11 ounce custom mugs is about $14.  Fitting four ads on each mug makes each ad cost about $3.50.  Make sure to mention to your advertisers and restaurants that these mugs are dishwasher safe and that the image will not crack or peel.  That’s $3.50 for permanent advertising on each mug!

Local businesses will appreciate your efforts to boost visibility for everyone involved, and local restaurants will be very happy to be receiving a free supply of mugs.  Make sure to notify the local media and submit a press release!